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Acremonte Distillery https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/c25945cd-8dfa-4ab9-bb46-1fccb2bacb38/08-acremonte.png WORK - Acremonte Distillery https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/8093a9c5-ffad-4cac-9473-326753ccb105/09-acremonte.png WORK - Acremonte Distillery https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/f4573208-191d-45b6-bf3c-4da5b655fab6/11-acremonte.png WORK - Acremonte Distillery https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/a9de9279-1be6-47e9-add7-a0a685ea2c00/13-acremonte.png WORK - Acremonte Distillery https://ermankutlu.co.uk/work/hayu monthly 0.5 2022-03-25 https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/0859eeb0-dc26-4090-94b0-d0d4121a3e3a/07.png WORK - hayu - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/bd699fcd-f5a2-4401-a5e0-e6483c39cf7e/06.png WORK - 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D / RACING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/4f17d26c-ecb6-4e04-aa19-6e1abc63357c/02a-1.png WORK - D / RACING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/489ca60d-f91d-4386-a033-9cbd6c75eaa9/02b-1.png WORK - D / RACING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/14d7e2ad-b60f-470f-ba85-64f9c074e573/02c-1.png WORK - D / RACING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/31f657b8-5104-4914-83dd-5bc54359ffd9/elements.png WORK - D / RACING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ermankutlu.co.uk/work/hsbc-global-money monthly 0.5 2024-01-15 https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/3a234172-007c-4d18-b9d6-f7006819c577/01.jpg WORK - HSBC Global Money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/c17eaa1b-8ec8-45ec-a3c0-deeb27caef0a/02.jpg WORK - HSBC Global Money - Make it stand out Some of the journeys I worked on International Transfers prior to Global Money https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/67503415-9a25-4409-a26d-98f7191bec75/04.jpg WORK - HSBC Global Money - Make it stand out One of many pages from competitor analysis report https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/644a00da-7f39-4af1-8d4f-5b28a5e06048/03.jpg WORK - HSBC Global Money - Make it stand out An example map on Information Architecture branching https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/3e84c6a3-94fb-4b5b-8a6d-864dda16b35f/mvp-screens.jpg WORK - HSBC Global Money - Make it stand out Some Pre-MVP / Blue Sky screens https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/0ec29da8-b806-49ea-86a3-9b4aa75c58b1/06.jpg WORK - HSBC Global Money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/5bf64455-6968-4e6e-b90a-eb4d4c9b3389/05.jpg WORK - HSBC Global Money - Make it stand out Collecting key findings, updating prototype, testing and repeat. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/635ec6e7-c856-43ec-bfeb-02da3605183a/07.jpg WORK - HSBC Global Money - Make it stand out Creating a customer experience sets was one of the main tasks to get more details about our user’s painpoints before we dive into more complex journeys. Our lead product designers and researchers worked on several journeys like this one above. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/953b5f4b-45c3-478a-a658-873b8537332d/08.jpg WORK - HSBC Global Money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/8b9459c7-5488-4ac2-b287-3842fd5bc50a/09.jpg WORK - HSBC Global Money - Make it stand out On the left: the current solution to select payment methods and view its details below. On the right: a suggested solution that separates the information into two individual screens. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/eebe1860-bf81-4fab-abb7-865c47509d04/10.jpg WORK - HSBC Global Money - Make it stand out Some screens from the “micro-guidelines” on how and where to use error screens. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/55f11a7c-4a66-41b5-9e17-cf2f26624b9a/11.jpg WORK - HSBC Global Money - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://ermankutlu.co.uk/work/hsbc-illustration-toolkit monthly 0.5 2025-05-27 https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/6018815e-5b66-44a3-921a-929af96b223c/01-cover.png https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/63ace6dc-4cea-4948-81cd-a7b114aa5692/02-toolkit-collage.png WORK - HSBC Illustration Toolkit - Make it stand out Some library elements from the toolkit. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/6419ec68-f2da-40f3-ac6b-cac8b28a0666/01A-where-to-use.png WORK - HSBC Illustration Toolkit - Make it stand out A simplified guide shows usage of illustration in a user journey. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/f1c2b8fc-9870-46dd-9c5f-19720087bf6d/01B-where-to-use.png WORK - HSBC Illustration Toolkit - Make it stand out We included numerous questions about the illustrations in general in the FAQ section. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/a8b460d3-3303-4c3d-8c70-32b908f63fd3/03-colours.png WORK - HSBC Illustration Toolkit - Make it stand out Adding examples on what to do and what not to do is always useful for your designers. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/528e7d1b-1af0-4efb-92c3-ba48aab757ef/05-background.png WORK - HSBC Illustration Toolkit - Make it stand out Using hexagons on a background plane. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/cdd69eed-6691-4558-a419-40959f159886/04-background.png WORK - HSBC Illustration Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/a12f15ff-7c63-4ea8-9eaa-5f0c1913a162/07-composition.png WORK - HSBC Illustration Toolkit - Make it stand out Even it is just basics, providing examples, like demonstrating how to create a balanced illustration, proves valuable for designers who may be new to the world of illustration. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/a8f890a9-8def-44f2-9d40-6e43da509a6a/06-composition.png WORK - HSBC Illustration Toolkit - Make it stand out Difference between with real-life scenes and abstract compositions. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/1edcc9de-9de0-4a84-9035-af513990ded6/08-art-style.png WORK - HSBC Illustration Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/3548b84c-7887-440f-8436-15dbfd98ecb5/09-art-style.png WORK - HSBC Illustration Toolkit - Make it stand out Example illustration shows that how to create an object by using primitive shapes. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/e004ad7f-38f3-4356-9e0a-edf4cb3540f5/11-shadows.png WORK - HSBC Illustration Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/67122157-b8ab-4271-8c51-52bceeefe815/10-shadows.png WORK - HSBC Illustration Toolkit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/ef910431-2f04-4d49-8aeb-374b98631eac/12-dimensions.png WORK - HSBC Illustration Toolkit - Make it stand out Examples show how to add dimensions to object in different geometry. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/7a13fa59-3057-4b22-92f8-60f0151c8bd1/13-dimensions.png WORK - HSBC Illustration Toolkit - Make it stand out A couple of illustrations from the top-view camera angle. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/1f00df15-f7d6-45be-863c-d1a57c685055/14-masking.png WORK - HSBC Illustration Toolkit - Make it stand out Using the HSBC’s signature hexagon as a base frame. https://images.squarespace-cdn.com/content/v1/62292c0a74cbb16e902093a4/ea66d645-081a-4db3-b02a-6806984390c6/16-library-elements.jpg WORK - HSBC Illustration Toolkit - Make it stand out Each component comes with a set of tags that helps them show up through the search. 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