Hello!

Lead UX/UI, Illustration & Motion Designer — from systems to stories.

I’m a UK-based designer with over 15 years of experience shaping digital products, building design systems, and bringing ideas to life through thoughtful motion and brand-aligned visuals. I've led cross-functional design work across fintech, media, and SaaS, most recently at HSBC, where I helped define global design standards used by teams across Europe and Asia.

I don’t just design for users, I design with them in mind, every step of the way. Whether it’s prototyping a new product flow, refining a global toolkit, or animating microinteractions that enhance clarity, I bring craft and care to everything I build. My approach balances logic and emotion, feasibility and polish, always grounded in brand and accessibility principles.

My work spans:

• UX & UI Design — from user journeys to high-fidelity systems

• Illustration & Visual Design — toolkits, icons, and brand-aligned narratives

• Motion Design — guidelines, interactions, and transitions that guide, not distract

I’m also a builder. I’ve set up illustration and motion systems used by 200+ designers globally, contributed to apps with millions of users, and love seeing design scale responsibly.

Outside of digital design, I explore physical prototyping, motion experiments, and 3D printing, often testing ideas across five printers in my home studio.

Systems that scale, visuals that align, and motion that respects.

That’s the principle I design by.